Hello! I’m Tanjila Tabassum, a performance-focused digital marketing strategist driven by curiosity, creativity, and a strong commitment to helping brands grow with clarity and purpose. I specialise in Google Ads, web analytics, marketing strategy, conversion rate optimisation (CRO), and data-driven branding — combining analytical insight with strategic thinking to build campaigns that not only perform but deliver measurable business impact.

With a strong belief that effective marketing should be both data-driven and human-focused, I help businesses make smarter decisions through insight-led strategies. I work with startups, entrepreneurs, service-based businesses, and eCommerce brands that aim to build more than just visibility  they want scalable growth, stronger positioning, and long-term results.

My Journey

I began my journey in digital marketing with a passion for learning and a clear goal to create real value through marketing. Over time, I developed hands-on expertise across major advertising platforms and analytics tools, managing campaigns that deliver consistent results even within limited budgets.

From improving ad performance to refining brand positioning, my role goes beyond campaign management. I focus on aligning every marketing effort with business objectives, audience intent, and measurable outcomes  ensuring each strategy contributes directly to sustainable growth.